4.18.2008

one of these things is almost just like the other

I was googling for something totally unrelated to anything on this page. Maybe the tag "advertising" was picked up when I was searching for the "wake up people" ad (see previous post). It was a while ago. I can't remember. Anyway, I was immediately struck by the similarity of the cat on the ad to a rubber cat puppet I have at home that I bought in some obscure town in Florida. It wasn't even close to Halloween.

death of the comma of direct address

Okay, they seem to have a copy editor for the site...maybe, but Pepsi sure needed one for the huge billboard ad posted at Hollywood and Highland: "WAKE UP PEOPLE." Are we supposed to wake them up? Should we throw a can of the latest version of Pepsi at them?

I googled for the "Wake Up People" billboard but could only find this one.



It's hard to tell, but I don't see a comma.

I guess I could go drive down to Hollywood and Highland and snap a shot, but then I'd have to drive down to Hollywood and Highland. Take my word for it. No comma. You can see it on the television spot at wakeuppeople.com. That said, I entertained the idea that it was a design call to leave the comma off, especially since they seemed to acknowledge the proper punctuation on the site. But then, when I clicked around, I saw they're not consistent with it, even worse than leaving the comma out altogether.

Okay, then there's the Forgetting Sarah Marshall campaign. For weeks, maybe months, I've been seeing ads at bus stops and on billboards all over town...



I mean it's one thing to tell Sarah Marshall she sucks. It's another to tell me to suck Sarah Marshall.

P.S.: I thought it was just a rhyme!
You know expressions like "hand over fist"? Ones that are hard to make any sense of? Like "happy as a clam"? What does that mean? Are clams happy? I see no affect exhibited by clams...but maybe that's the point. Anyway, in image-googling the words wake up people, I did come across a pic of a dog fucking a duck. Why? Why?! My eyes!